Does having a standout Instagram feed sound like a job that requires constant dedication and extra time that you don’t have? Well don’t fret, because that’s why we’re here! We’ve put together this list of 5 Tips For Creating a Compelling Instagram feed that is sure to get you started off on the right track; you’ll be killing it on the gram in no time!
Find Your Insta-Aesthetic
Finding your Instagram aesthetic and creating a common theme throughout your content is a great way to stand out amongst the crowd and have a recognizable style that followers will come to know you for. Are your shots clean and sophisticated, or colourful and full of energy? Figure out what it is you are trying to say with the content you are creating, and try to reflect that through your posts. The same goes for your captions; short and sweet captions pair well with simple shots, while more engaging, longer captions may pair better with posts that tell a deeper story. Neither option is wrong, it just depends on your brand and the persona you are trying to create for it. Think of your Instagram page as an art gallery for your brand; everything should be reflective of the message you’re curating.
Get Creative With Instagram Stories
The Story feature on Instagram just keeps getting better. Posts on Stories last only 24 hours and appear on top of the home feed. From starting off as a basic photo and filter method for sharing a quick moment from your day (think Snapchat), it has turned into a storytelling tool that can really let you flex your creative muscles when it comes to producing quick content. Polls, gifs, and photo in picture tools all allow for fun content creation, and provide a space for letting your imagination run free! Not to mention, using polls or posing questions is a great way to stay engaged with your followers, and keep them interested in your Instagram page as a whole!
Instagram Stories Are Awesome!
Mix Up Your Content
Getting too repetitive with your content can be a quick recipe for disaster when it comes to any social platform. Unless posting the same content over and over again is somehow churning up engagement for you time after time, you will want to get creative with your post variety. For example, if you’re a painter, posting nothing but your artwork can be great for showcasing your talent, but this method misses the potential for showing off the many other aspects of being an artist! Creative studio setups, time-lapsed videos of art being made, and stylized shots featuring your tools of the trade are just a handful of prospective ideas for content that can bring your followers a little closer into a day in the life of you!
Quality > Quantity
This is a pretty consistent premise in many aspects of life, and it continues to ring true when it comes to creating content. While it may be tempting to pump out post after post from fear of missing out, there is nothing worse than spamming out content that tries to make up for lack of quality with overcompensation in quantity. Take your time, create a post you love and are proud of. Your hard work and patience will definitely pay off this way!
Spend Time In Post Production
Spending that extra bit of time using Instagram’s photo editing tools can sometimes be the deciding factor between a good post and a bad one. Luckily, Instagram makes it easy to tighten up any photo before showing it off to the world. If a basic filter isn’t enough to do the trick, you can manually adjust the brightness, contrast, colour and so much more, with a variety of tools that can have a huge effect on your content. Even the dullest of photos have a chance to be livened up in the editing suite, and spending the time adjusting the multitude of settings can go a long way in prettying up any picture.
Long story short, Instagram is great. It’s a platform that allows for complex creative expression without being overly complex. If you stick to these tips and continue to post regularly, engage with followers, and follow trends, your Instagram page will definitely be turning some heads before you know it. Now get posting!