You know that feeling you get when you’re on the subway, and someone sits down next to you, and you just feel… connected?
You can’t explain it, but suddenly your lives seem to intersect in this weird way. And there’s something really magical about that.
That’s how we felt when we listened to jsin’s music.
It’s music that makes you feel as if you’re on a journey with someone else. It’s reassuring, it’s comforting, and it’s also not afraid to make a statement about the times we live in.
You may have heard of jsin if you live in Toronto—he’s been making big waves in the city lately with his debut album Surrender. But even if you don’t live here, it’s time for you to get familiar.
jsin is a musician, and like many artists and creative entrepreneurs, he’s spent years trying to make it as a musician. But as a performer, he knows that building an audience is all about connection.
So jsin got to work creating social media accounts for his music, but he quickly found that posting on social media had become a chore. He was trying to post at random times throughout the day, whichever stories came to him first, and it wasn’t working.
After tirelessly working on his new EP, jsin wanted to release his music out into the world in a meaningful way. He pulled together music videos, lined up a few media interviews and started working with a major publicist in the music industry. He reached out to The Social Media Artist team for help to manage his Instagram as it was the platform that was the most effective for him and his music.
Problem
jsin wanted to reach more fans through social media and maximize his visibility on Instagram. The visualization of his brand was already in place, but he required help in developing a strategy that would communicate the right messages and reach the right audiences.
The challenges jsin faced included:
Creating a social media strategy for Instagram that included posting for stories, IG reels and posts.
Creating a brand identity on Instagram that matched jsin’s existing music brand.
Finding the balance between personal and promotional posts to keep audiences engaged.
Learning how to manage Instagram independent of a marketing agency.
Solution
Our work with jsin started by establishing his brand voice. It was important that his brand would feel like it fit jsin’s unique way of connecting with the world. We used Canva templates to help maintain consistency for his feed—but we also researched the kinds of hashtags that were trending in the music scene in Toronto. This allowed us to help jsin grow his following by joining in on conversations already taking place among musicians and fans.
We helped him create a posting schedule that would help him grow his audience in a more intentional way. Instead of scrambling to come up with posts on the fly, we came up with a plan together and created content that he could use each week. Our strategies incorporated ideas and images from jsin’s own life so that the posts felt authentic to who he is and what his music represents. We also focused on building trust with his followers by encouraging him to show more of himself behind the scenes—we’re talking childhood posts, mental health awareness and personal stories.
We made sure that each post on Instagram had a distinct purpose: meditative lyrics videos featured jsin’s songs playing over soothing video backgrounds, while we encouraged his followers to play games with him on his stories. In this way, he was able to connect directly with his audience—and it helped him become known as an artist who cared about other people.
Results
Engagement increased by 536.1%!
Followers resonated with jsin’s personal posts and shared their own stories with him
A clear content plan including a content calendar with ideas for Instagram posts and stories as well as video and image templates that jsin can continue to use to connect with his fan base!
Now, jsin has an engaged audience of fans who are excited about his music and are ready for more! Here’s what he had to say about working with us:
“My main challenge was figuring out what/when to post. Lara helped me out with putting a plan together for the month and even created content that was published as per the plan. Lara was curious, thoughtful and thorough in getting to know me as an artist, giving me content ideas to build on and always making sure I was happy with it. Easy and a pleasure to work with.”
jsin, Musician
We are so excited to see what the future holds for jsin! He is a talented artist who is passionate about connecting with his audiences. We have had an amazing time working with him and we can’t wait to hear his new album. Check him out here.
Sometimes as an artist, you may not have the funds to work with a marketing agency – and that’s okay! As long as you have a plan in place and a bit of time each week, you can manage your social media on your own. Let us help you strategize, create templates and take the heavy work off you so you know exactly what to post on social. We’d love to help, tell us about your art here.
2019 is upon us and so much changed in the last year that it’s hard to keep track of all the technological advances… new apps, new phones, new services, new ways of creating content… and new ways to promote yourself on social media. In fact, there’s so many that even social media specialists can sometimes have a hard time keeping up!
So how can artists and creative businesses use the newest tools and trends to make their social media really POP in 2019? Let’s find out!
1 – Narrow your focus.
With so many different platforms available and so much strategy necessary for each one, unless you have a small team it can be a full-time job just trying to keep your social media updated. Your best bet is to figure out what the best platform(s) is for you and your brand.
Choose a select few channels and focus on them – don’t try to spread yourself too thin over too many channels. Focus on developing those few specific channels over the next year and tracking the analytics to see what is working and which platform is really giving you great engagement from your audience.
Bots and automatic messaging are becoming more and more useful. The best part of a chatbot is that it can give the same information over and over to individual customers without you having to repeat the same conversation over and over again. With everything being automated it saves time, whilst still engaging and building a relationship with your customer.
Here’s a great example of a chatbot from online clothing brand, Kindred Bravely:
It can also be much quicker than your customer trying to find the FAQs page on your website, and of course negates the need for having to keep up with replying to all the messages being sent to your FB page (or website), without losing your high response rate. See more about what chatbots can do here.
3 – Organisation.
If you haven’t already, create a content calendar – or refresh the one you already have.
Pay attention to key dates in the new year (for example, if you’re an actor, September 8th is National Actors Day), and plan your social media accordingly. You can also use plugins and apps to automate things like publishing your blog posts on your website, managing multiple social media feeds, and creating simple but effective content.
4 – Consistency.
Make sure that the social media channels you are using are all consistent, paying attention to: consistent handles (names you’re using), brand colours being the same throughout (if you don’t have brand colours, create some!), ensuring all platforms link to each other (with all of them indicated on your website too), and of course, making sure your ‘story’, or what makes you unique, is exactly the same throughout. Lack of consistency will make you look amateur and can lead to losing interest from your audience.
5 – Commit to engaging with others.
It’s advised time and time again that engaging with others does wonders for building an audience, but still sometimes with all the other tasks and things we have to do, engaging with others can be pushed to the side. Whether it be commenting on other accounts on Instagram (particularly those in your niche), answering Facebook comments, or making sure every comment on your blog posts gets a swift reply, engaging with others should be seen as something that is absolutely crucial to success.
If you are already engaging with your audience and instead want to focus on networking and making connections, writing articles or having ‘your say’ on specifics of your industry can help (LinkedIn can really help here).
Even as a creative type, offering your opinion or knowledge of your niche can really portray a sense of authenticity and being a ‘master’ in your field, which can only improve your professional image. Try sprucing up your LinkedIn profile and start posting articles there about the industry you work in, and/or your take on current events in your niche.
6 – Videos!
If you haven’t already, start investing in video content. It has been said that video will account for 85% of social media content output in 2019… so do not underestimate using this type of content! People are getting busier and busier, with less time to invest… so give them content that’s quick to ingest! Not only that but live-streaming, VR & AR are set to explode too so keep an eye out for how you might be able to use these types of content too.
If you’re not familiar with creating videos, try a simple online tool like Animoto (click here to visit and get a free one-month trial). It’s a super simple way to make videos that look really professional!
7 – Instagram ‘stories’: time to invest!
Time to really focus on your Instagram stories! This tool blew up in 2018 and 2019 is looking to be only more prolific! If you’re not already making the most of the stories feature then try to focus more on it to build your audience on Instagram.
Stories is a great way to truly express your personal or brand personality, and is perfect for mixing video, gifs, emojis and more to create media that your audience will really love to follow – Stories makes your audience feel like they’re really there with you!
So, which one of these do you think will be the most important for you this year? Or are you already having success with some of these tips?
Whatever your thoughts, leave a comment below!
And also… HAPPY NEW YEAR!
Please note, this blog post contains affiliate links.
No matter what type of art you create or are involved in, when it comes to building an audience that really appreciates your work, having a presence online will no doubt help you reach that goal. But with so many different ways to connect with your audience, which is the best? And how can you build an audience that really loves what you do? Here’s where original content comes in.
In this article we are going to explain exactly what original content is, what it means for you, and how you can start to create content that works for both you and your audience. Let’s go!
“Any piece of content created by your brand used to instruct, educate, entertain or empower”.
That means basically anything that you create from scratch, whether it be a blog post, an infographic, a photo, or a video; all of these are original content.
Why do I need to create “original content” when I’m an actor/ singer/ artist/ other?”
When it comes to your online presence, there are so many reasons why it’s important to always be creating and sharing fresh, new content with your audience (and a variety of types, if you can!). Let’s outline the main reasons:
1 – Helps you stand out in a crowded online space
Even though there may be thousands of people all working in the same niche; it’s your individual story and experience that can really create and provide value to your audience. A good way to stand out is to truly show your personality and what you have to bring to the table.
Even in an industry where there are “industry standards” for work or for content creation, adding your personal flavour to the conversation can really make you stand out.
2 – Become a subject matter expert
When you give your audience more information about your topic you are establishing yourself as someone who really knows what they’re talking about. Your confidence in your knowledge shines through, which in turn makes people trust you. When people trust your opinion and advice (and it works for them) they will come back time and time again to seek out more information. For a lot of people starting out in your industry or niche, they want and need all the help they can get. That’s where you can provide real value to them, in turn building an engaged audience!
3 – Build your community
Original content that your audience enjoys and can utilise helps forge relationships – they trust you and they want to know more about what you have to offer. Similarly, even if your content is something that entertains or inspires your audience, it’s still eliciting a response from your audience, and that’s what helps build your audience. Similar to how your art can make the audience feel or think in a different way, your posts should do the same.
The more your audience love your content the more comments, likes, shares and mentions you’ll get. Not only that but people will trust you and feel like they know you, which in turn will make them comfortable approaching you and initiating conversation via social media. Interacting with your audience will make potential fans think you really care about the people you’re interacting with, which in turn will make them want to join the club. The more engaged your audience is, the more you’ll attract more!
4 – Add value to your audience
When creating original content, whether you entertain, inform or educate, you’re offering your audience something of value. It could be knowledge that helps them in their industry, information that helps them progress in their niche, or just something to entertain them when they have some free time. Whatever role your content has for your audience, it’s important to maximise it so they keep coming back.
5 – Builds rapport with your audience which potentially leads to sales
Although we’ve already covered building a community (see #3), it’s important to note that building an engaged community can also lead to potential sales. If you’re a creator who is selling your products or work online, a thriving community will be more likely to buy.
It can be particularly hard for independent artists to make sales online, but if you have a community that like and trust you, they will want to support you, and in turn feel much better about parting with their money for you.
So how do I choose what type of content to create?!
The easiest thing to do is to look at what others in your niche are creating and pay attention to the pieces that have had a lot of likes, comments and shares. If it works for your competitors, it’s probably going to work for you.
However, this isn’t a fail-safe method. Others in your niche may have more fans, or may be more established, and therefore it’s hard to tell whether their audience are really enjoying the content, or whether they’re more inclined to like it because they already support the person.
Ask yourself the following four questions to help figure out the best way to create original content that works for your target audience:
1 – How does your target audience normally (and prefer) to consume content?
How does your audience consume content? Do they prefer video content? Are they avid readers? Do they need direct and informative infographics? Pay attention to what has worked for you before – and what works for others in your niche. This will give you hints as to what type of content your audience actually enjoys. And therefore you can modify your social media offering to incorporate that!
For example, if you are a comedian that makes jokes about the lives of Millennials, you may find more luck sharing short videos, sketches and jokes on a platform such as Snapchat. After all, it has been proven that some 78% of 18- to 24-year-olds use Snapchat, and a sizeable majority of these users (71%) visit the platform multiple times per day (Pew Research Center, 2018). Therefore, clearly your target audience prefers to consume content on Snapchat, so start to invest time and effort on that platform!
2 – How often and when do you want to post?
There is no specific formula to how much you should be posting, or when, although studies have shown that there seems to be some trends. Check out the graphic below to help you figure out the best time to post:
3 – What feels natural to you?
Above all, an important thing to keep in mind is what feels natural to you. What type of offering actually suits your personality? If you’re quite a shy person videos are probably not going to present the best version of yourself. If you prefer to write your ideas down than to share them vocally, writing could be the best option for you.
The great thing is that there is something to suit every personality type, and whatever your strengths are, you can find a media format that really can connect with your audience whilst also encouraging you to offer the absolute best of your personality, and in turn, help to cultivate your relationship with your audience.
4 – What are your audience actually going to be interested in?
There’s no use sharing original content if nobody who sees it is going to be interested in it; it’s a waste of time and effort.
Try to think about what your audience would really love to see; for example, if you’re an artist, perhaps you love seeing behind-the-scenes of how particular artists work, the paint brands they use, how long it takes to make their pieces…. and so on. Why not create the same thing for your audience?
Ask yourself: what kind of value can you create for your audience that will keep them coming back again and again?
Examples of original content
Blog post
Video
Podcast
Infographic
Newsletter
Social Media Post
Webinar
Gifs
Films
Memes
Live video or chats
Ebooks
Online events
Some examples of original content for creatives
ACTORS: A video explaining how you grew a passion for acting, a blog post with your top tips for successful auditions, a photo diary of tips for taking headshots. Here are some more content ideas for actors, including a 30 day calendar!
SINGERS: A fun video where you do impressions of famous singers, a Spotify playlist of famous artists in your genre that your fans may like, an Instagram story of a day in the studio recording
MUSICIANS: A video of a band practice, a curated Spotify playlist of your musical inspirations, a blog post about your songwriting process
ARTISTS: A blog post about what inspires your work, a video behind-the-scenes in your workspace, a product review of paintbrushes you use or have used
WRITERS: A blog post on how your career as a writer started, a video interview of yourself so your readers can get to know you better, host a writing competition on one of your social media platforms, a webinar about how to find ideas for writing fiction
PHOTOGRAPHERS: A behind-the-scenes video of a photoshoot, a blog post about how you edit your photos, a webinar on photography basics for beginners
Now you’ve asked yourself some key questions, take some time to analyse what sort of value you want to offer your followers and what you think they may like to hear about. Research other people in your niche and see what’s working for them. Also take some time to self-reflect; ask yourself what’s going to work best for your personality and what you feel comfortable with. Once you know the answers to these questions you’ll better know how to provide quality content that your audience will love!
There’s no doubt that mastering social media as an actor can be difficult. You want to post content that is interesting, useful and helps build you a loyal audience but there are so many different social media platforms that it can sometimes get overwhelming trying to keep on top of them all. So how do you figure out what to post? And how can what you post help to further and promote your career as an actor?
We’re going to break it down into an easy step-by-step guide so you can worry less about what you’re posting and focus more on what you love – acting!
Step 1 – Choose a content category
When trying to create a cohesive and interesting social media presence as an actor, it can be hard to know exactly what to post. In our experience, the type of content that is perfect for you to post can be broken down into 5 categories, regardless of where you’re posting it.
1 – Projects I’m working on
Any media that shows you rehearsing, auditioning, working or in the middle of a project. These kinds of posts help promote you as an actor – they show people that you’re busy, you’re working, and what’s more, you’re in demand! Being busy with work proves the quality of your acting, and will also prove your passion for your craft.
2 – Projects / people I love
It’s important to talk about yourself and what you’re doing, but it’s just as important to build a backstory and add some personality to your profile. Whether you are looking to use social media to increase your profile, help you network, or help you get jobs (or a combination of all of these), social networks are designed for sharing not only what you’re doing, but who you are. Sharing what inspires you, or what continues to motivate you helps your audience to understand you better.
3 – About me (as an actor)
There’s thousands, even millions, of actors in this world, with many of them vying for the same roles and same opportunities. When it comes to *really* standing out, you have to show what makes you unique – what you can bring to a role that nobody else can. Maybe you have a unique story to tell, maybe you are inspired by someone really eccentric, or maybe you have a real-life experience that makes you the person who can really stand out in a particular role… whatever it is that makes you YOU is worth highlighting!
4 – About me (as a person)
Just like showing off who you are as an actor, you also need to show who you are behind your job too!
Personality is what sets you apart from the rest. What you have to offer is special and unique – there is no other you in this world! So why not highlight what makes you uniquely you, and use it to your advantage? At the same time, personality is what draws people to you, creating relationships, friendships and professional contacts. Don’t be afraid to show who you are!
5 – Fun posts!
You want to show you’re serious, motivated, professional and passionate… but balance is the key to life and sometimes you have to cut loose!
Showing how you like to have fun, telling jokes, sharing memes (especially those related to your art), and general silliness is advised! The acting world is full of fun characters and eccentric personalities so don’t be afraid to show yours – you’re in the business of entertainment, after all! 😜
Step 2 – Choose your media
1 – Photo
Photos can be the easiest type of content to post – it’s quick, it’s easy, and you can get pretty amazing quality even on a smartphone.
Great for: selfies, action shots, behind-the-scenes, headshots, silly posts, etc.
2 – Video/ Gifs
More and more people these days like watching videos, with an amazing one-third of all online activity consisting of watching video! Whether it’s a short video, a Boomerang or a gif, your audience will always enjoy you posting some video content!
Great for: showing auditions, acting, monologues, previews of shows or film, behind-the-scenes, showing your personality, etc.
3 – Link (to websites, blog posts etc)
If you have a blog or a website, or if you find something that’s so interesting that you feel you want to share it – go ahead! Links are especially good on Facebook, where people can easily click through to the website.
Great for: sharing your thoughts, sharing news about your industry, sharing links to other social media or your website, linking to projects you’re working on or involved in, promoting tickets to shows, etc.
Step 3 – Choose your hashtags
Hashtags are important when it comes to social media (especially Instagram and Twitter); in fact, posts with at least one hashtag have 12.6% more engagement than those without. Imagine how much more engagement you could get with more hashtags, all targeted specifically to your audience? The answer is – a lot more! And this could be the key to building an audience that really enjoys following you on social media!
You can use online websites to help you find the most popular hashtags (particularly suited for your audience) at places like All-Hashtag.com and Hashtagify.me, but you can also find which hashtags are popular in your niche by analysing what other people in your niche are using. Be careful not to use too many or you can seem spammy and desperate for likes, which will turn people off. Sometimes less is more, but ultimately it’s up to you to decide which ones are effective and suit you.
Step 4 – Publish your post & respond to your audience!
You’ve followed the steps in this post and you’ve posted some GREAT content…. but your work’s not over!
Make sure you respond to all your comments and acknowledge everyone who engages with your content. It’s the sure way to build a relationship with your audience and get people coming back for more!
Trying to build an engaged audience on Instagram but can’t seem to get people to care?
Constantly looking at other successful social media accounts wondering how they get so many comments? Want to get more people to notice you?
Oh, the wonderful world of Instagram.
Having a bright and engaging Instagram account is one of the best tools for building an audience, creating awareness of who you are, and communicating with others who are also interested in (or part of) your niche. But like all businesses trying to build a brand (and as a “creative”, YOU are your personal brand), you have to have a strategy for success.
So how can Instagram captions help? Do they help? Does having a long or short caption make a difference? Should you use emojis? How many hashtags are acceptable in a caption? How do you even write a good caption?!
Have no fear, because we are going to tell you everything you need to do to create the BEST Instagram captions.
Why are good captions important?
The new Instagram algorithm favours posts that get lots of engagement. So the more people like and comment on your photo, the more your photo is going to show up in people’s feeds. Makes sense right? The more people comment on your posts, the more your post will show up on their friends’ feeds. The caption is just one of the many factors that can encourage more people to interact with your post – as well as showing people who you are! And social media is all about personality.
So how can we use our captions to get engagement?
1. Adding value
Look at your caption as something that should add value – for your audience and your post.
We can add value to our Instagram photos with a few specific things (or a combination of all three):
Giving some context
Explaining what’s going on in the picture not only helps the reader to understand who you are and why you’re sharing it, but also gives you the opportunity to give them more valuable information. It also builds a relationship between yourself and your audience, who begin to feel like they know you better.
Showing off your personality!
When we make friends with people, we show them who we are as a person. That’s what people are attracted to – whatever makes you uniquely you! Just like the way we make new friends in real life, we want to approach social media in this way too in order to build relationships and show people what makes you unique.
A call-to-action
Or in other words – asking your audience a question!
When you ask someone a question you’re inviting them to engage in a conversation with you. This builds the relationship between you and your audience as they feel you value their opinions and are interested in what they have to say. With Instagram cutting off your caption after a few lines, the need to suck your readers in super quick with a really engaging first line is paramount. Add a call-to-action!
But note…
Don’t think you have to use this formula for every post. Sometimes just a simple statement will suffice. Or even just a single emoji. It’s all about trying to gauge how your followers will respond to it, and whether it’s going to be beneficial to both your audience and your brand image.
2. Creating a consistent ‘brand voice’
Are you going to write informally or formally? Do you want to sound like you’re talking to a friend, or like you’re informing people in a professional, formal manner? Are you going for a laidback tone or a serious one? Do you want to be jokey or do you want to be informative?
Whatever you choose, try to stick to it. A consistent brand voice will make your profile look more professional, and like an honest representation of you. Viewers know when you don’t sound genuine, so speak your truth!
3. Using emojis 😊😄🤔
Did you know that emojis were created as a way to mimic non-verbal communication online?
Whether to use emojis is really dependent on what sort of image you are trying to portray. In general, emojis are more colloquial or lighthearted way to express yourself, so they may not be appropriate for those who want to portray a more formal tone.
Try to remember that when people are reading a caption, they are reading it as if you are sitting right opposite them, saying it to their face. Except, on social media they can’t see your facial expressions or body language as you’re talking. Using a smiley or angry emoji face can be a good way to express body language when the other person can’t see you.
Using emojis can also be a fun way to add some lightheartedness, sarcasm or informality to a post. For example, if you’re eating sushi you might want to add some sushi emojis to your caption, or if you’re going on a trip somewhere a plane emoji is fun to add. The point of emojis is to make the text the person is reading more fun, more light-hearted, and more interesting. It also makes the person reading feel like a friend is talking to them – and that’s a great way to build an audience that really cares about you and your projects!
4. Tagging people
If somebody’s in the picture, tag them. If somebody took the picture, tag them! If the picture is related to something in particular, tag it! When you tag another account it’s like you’re recommending other people for your audience to follow. It can also give the appearance of you being “well-connected” or… social! Use common sense when tagging. You don’t want to tag users in a post that is not relevant to them.
5. Using #hashtags
You can add some key hashtags to your caption (3-4 max) but any more and the caption starts to look messy. If you want to post more hashtags, put them in a comment. That way your audience don’t get distracted by useless text, yet you can still make the most of the hashtag discovery tool.
Using hashtags can make a huge difference to the amount of engagement you get on your post so don’t be afraid to use them – just make sure they’re relevant to what you’re posting. There are people out there looking for what you have to offer – and hashtags are going to lead them to you!
With these tips, you should be able to now go on and write amazing Instagram captions that actually engage your followers (and potential followers!). But remember – great captions are just one piece of the Instagram success pie. To build the audience you dream of it takes time, patience and commitment. Good luck!
Did you learn something new? How do you create engaging Instagram captions? Let us know in the comments below!
Does having a standout Instagram feed sound like a job that requires constant dedication and extra time that you don’t have? Well don’t fret, because that’s why we’re here! We’ve put together this list of 5 Tips For Creating a Compelling Instagram feed that is sure to get you started off on the right track; you’ll be killing it on the gram in no time!
Find Your Insta-Aesthetic
Finding your Instagram aesthetic and creating a common theme throughout your content is a great way to stand out amongst the crowd and have a recognizable style that followers will come to know you for. Are your shots clean and sophisticated, or colourful and full of energy? Figure out what it is you are trying to say with the content you are creating, and try to reflect that through your posts. The same goes for your captions; short and sweet captions pair well with simple shots, while more engaging, longer captions may pair better with posts that tell a deeper story. Neither option is wrong, it just depends on your brand and the persona you are trying to create for it. Think of your Instagram page as an art gallery for your brand; everything should be reflective of the message you’re curating.
Get Creative With Instagram Stories
The Story feature on Instagram just keeps getting better. Posts on Stories last only 24 hours and appear on top of the home feed. From starting off as a basic photo and filter method for sharing a quick moment from your day (think Snapchat), it has turned into a storytelling tool that can really let you flex your creative muscles when it comes to producing quick content. Polls, gifs, and photo in picture tools all allow for fun content creation, and provide a space for letting your imagination run free! Not to mention, using polls or posing questions is a great way to stay engaged with your followers, and keep them interested in your Instagram page as a whole!
Instagram Stories Are Awesome!
Mix Up Your Content
Getting too repetitive with your content can be a quick recipe for disaster when it comes to any social platform. Unless posting the same content over and over again is somehow churning up engagement for you time after time, you will want to get creative with your post variety. For example, if you’re a painter, posting nothing but your artwork can be great for showcasing your talent, but this method misses the potential for showing off the many other aspects of being an artist! Creative studio setups, time-lapsed videos of art being made, and stylized shots featuring your tools of the trade are just a handful of prospective ideas for content that can bring your followers a little closer into a day in the life of you!
Quality > Quantity
This is a pretty consistent premise in many aspects of life, and it continues to ring true when it comes to creating content. While it may be tempting to pump out post after post from fear of missing out, there is nothing worse than spamming out content that tries to make up for lack of quality with overcompensation in quantity. Take your time, create a post you love and are proud of. Your hard work and patience will definitely pay off this way!
Spend Time In Post Production
Spending that extra bit of time using Instagram’s photo editing tools can sometimes be the deciding factor between a good post and a bad one. Luckily, Instagram makes it easy to tighten up any photo before showing it off to the world. If a basic filter isn’t enough to do the trick, you can manually adjust the brightness, contrast, colour and so much more, with a variety of tools that can have a huge effect on your content. Even the dullest of photos have a chance to be livened up in the editing suite, and spending the time adjusting the multitude of settings can go a long way in prettying up any picture.
Long story short, Instagram is great. It’s a platform that allows for complex creative expression without being overly complex. If you stick to these tips and continue to post regularly, engage with followers, and follow trends, your Instagram page will definitely be turning some heads before you know it. Now get posting!
