Being an artist with a digital portfolio is a challenge as you face the question-how to market your art on social media?. Market where? And for whom? There is no one answer about marketing on social media. However, there are some steps you can take to make it easier for yourself, and it will be rewarding when people start engaging with your work.
Start with a small, specific audience.
Once you have established your brand, it’s time to get the word out about your digital art on social media. While there are many ways to market your work, one of the most effective is through Instagram.
With over 800 million monthly users, Instagram has quickly become one of the most popular forms of social media platforms—and for good reason: it allows artists to showcase their work in a fun and engaging way that draws attention from potential buyers.
While starting small and targeting a specific audience may seem like an obvious step in marketing your digital art online, it’s important not to overlook those who don’t know about you yet. As with any advertising campaign, consistency is key when trying to reach new audiences through social media channels such as Instagram and TikTok—which means posting regularly so that people will come back often enough (and eventually start following)
Choose the right social platforms.
When it comes to social media, the first thing you need to decide is where your target audience hangs out. If they’re mostly on Facebook, you may want to focus there. If they’re more active on Instagram or TikTok, those are also good options.
There’s no right answer here; it depends entirely on your target audience and what kind of art you produce. For example, if your work involves video game development and animation (a field that’s booming), then Instagram and TikTok might be better bets than Facebook or Twitter because those platforms offer a more visual experience—and the audiences who use them don’t necessarily have time for lengthy posts or articles about gaming trends.
Experiment with different kinds of content.
Don’t limit yourself to posting your own art. If you want to grow your following and become an influencer, consider re-posting other people’s work. This helps ensure that the content on your page is diverse and engaging, and it allows you to connect with a wider audience.
You can also experiment with different types of content beyond just artwork: videos are especially helpful since they allow viewers to see how artists work in their studios or living spaces, which can be useful for understanding their creative process in more depth. Make sure the video is clear and easy-to-follow; don’t worry about making it perfect—just get something out there so people can see what kind of stuff you make!
Use hashtags that match your goals.
When hashtags are used properly, they can be incredibly powerful for your brand. They allow you to reach a larger audience and engage with other audiences who share similar interests. However, when hashtags are misused or applied incorrectly, they can make your post feel irrelevant and lose its intended audience.
To avoid this issue, make sure that you’re using hashtags that match your goals as an artist. For example, if you’re trying to reach potential buyers interested in buying art like yours or just looking for something new to purchase online (like on Etsy), using tags such as “art,” “painting,” or “paintings” may be more effective than including tags like “#newartist” or “#firsttimepainter.”
Collaborate with other artists and companies.
One way to get noticed is to collaborate with other artists and companies. Collaborations can be a win-win situation for both parties involved, as it allows you to gain exposure from a larger platform while also showcasing your work in an exciting way.
To find potential collaborators, try Googling around for art contests or marketing campaigns that could benefit from your style of art. Once you’ve found some opportunities, reach out to the organizers directly and ask if they have any openings available.
Be patient! Digital art takes time!
While social media is a great way to connect with your audience and build up a fan base, it takes time.
If you’re just starting out, don’t get discouraged if your numbers aren’t as high as you’d like them to be. It will take time for people to find and follow you on social media; sometimes it can take years!
Instead of focusing too much on the numbers, focus on making art that makes your heart sing. If you find yourself getting frustrated with low views or unfollows, remember: patience is key!