It often seems that Pinterest is one of those social media platforms that can tend to fly under the radar for most brands. But to those who know how to use it, it can prove to be an amazing way to gain awareness and build a following in an online community that is filled to the brim with potential customers. Here are 10 of the Most Popular Pinterest Categories to be aware of in 2017.
1. Food and Drink
It seems strange that there was once a time where the only recipes you knew were those passed on by friends and family, stored away in hardcopy on the pantry shelf. Today, the ‘Food and Drink’ category is one of the most popular Pinterest categories there is. Food bloggers can pin recipes, restaurants can pin their signature dishes, and every scrumptious find can be shared amongst friends and family at the touch of a button.
2. DIY & Crafts
Now is the era of do it yourselfers! Whether it’s converting old junk into new treasures or making awesome crafts from scratch, having something that you’ve created yourself gives it so much more meaning, doesn’t it? For the resourceful types looking to sell their homemade crafts, or help others to make their own masterpieces, this is a great platform to let those creative juices flow.
3. Home Décor
Is this rug the right colour? What about these drapes? What in the world is Mid – Century Modern?
The majority of people aren’t interior designers/decorators, and when they’re in need of décor inspiration, they turn to sites like Pinterest for ideas. If you’re in the business of home décor, renovations, or any kind of interior design, then posting design tips, room themes and other decorating ideas to this enormous community is something that you should definitely be taking advantage of.
4. Women’s Fashion
Women’s Fashion has always been one of the most popular Pinterest categories, and it is a great place to sell clothing. People are constantly on the hunt for what’s trending and what’s hot, and seeing pin after pin of new outfits and styles gets people in the buying mood! If you own a clothing store or make your own clothes by hand, this a fantastic way to build a following and showcase your designs to those who like to stay current.
5. Quotes
Sometimes things get a little tough, sometimes they get very tough, but regardless of where your day falls on that spectrum, inspirational quotes are there to help! They’re also a great way to make your brand more personable. Showing your audience something other than your products/services lets them see your brand as one that cares about it’s customers, and you can’t put a price on that.
6. Health & Fitness
Staying healthy and staying fit is always important, but with more and more fitness apps launching regularly and an increased awareness of the benefits of an active lifestyle, this is a category that is growing in popularity every day. If you’re a personal trainer, a dietician, or in any other profession related to keeping in shape, then pinning posts like workout routines and methods for staying healthy are great examples of ways to reach your target audience.
7. Humor
It’s a no brainer that humor ended up as one of the most popular Pinterest categories on this list – I mean who doesn’t love a good meme to pick them up or a funny animal pic to brighten their day. This is another great way to personify your brand, and if you’re really clever, finding a way to somehow incorporate your brand into your funny posts can definitely make for a win-win situation.
8. Travel
In my experience, I’ve never met someone who doesn’t have at least SOME degree of wanderlust waiting to be fulfilled. Travel is a biggie on Pinterest, and if you’re a travel agent or even a travel blogger, posting gorgeous shots of locations and landscapes along with destination ideas/trip tips is a sure way to get into the heads and hearts of travel hungry followers.
Take me with you!
9. Technology
Welcome to the digital age! For all of you social media marketers and digital strategists, the ‘Technology’ category on Pinterest is a great way to make an impact with potential followers. Pinning infographics on relevant hashtags, strategies, social media tactics and more are all excellent ways to self promote and show potential clients that you’re someone who knows their tech.
10. Hair & Beauty
Last but certainly not least on our list is the always popular ‘Hair and Beauty’ category. From nail art to spectacular hairdos, this category is a big one for anyone looking to showcase their cosmetic work. If you’re a make up artist, hairstylist, manicurist, or do any work under the ‘beauty’ umbrella, then this a fantastic place to let people see your talents and to build a following!
That concludes our “10 of the Most Popular Pinterest Categories” list, but take note that there are plenty of other categories with considerable followings, so take the time to research, plan, and post on those that would benefit your business the most. Hopefully this post will get you started off on the right track!
Which categories do you find yourself repining frequently? Share in the comments below!